About Demure31

About Demure31

Elle Qahhaar & Alyana Williams (Lead Stylist for Demure)
Elle Qahhaar & Alyana Williams (Lead Stylist for Demure)

Demure31 has evolved into a chic modern line owned by sister duo Elle and Alyana. When we began our journey, the vision was to create and establish a modest clothing line to appeal to today’s modern women. But, a ten year age gap posed as our greatest threat. Initially working together was a challenge because of our very different design styles. Alyana’s style is grundgy/boho chic while my style is more vintage and elegant. Collaborating as a team helped us realize, what we thought was a threat, was actually our greatest asset. By blending our different design aesthetics, we created a vintage inspired line that encumbers both design styles. Our goal is to bring our customers quality and comfort in each inspired piece. No matter what age or design style you may have, everyone can fall in love and appreciate the artistic beauty of Demure31.